- St. Patrick was born in Britain not Ireland.
- St. Patrick's favorite color was blue. Green was originally a color the Irish didn't like because it had it's roots in fairies & Leprechauns.
- Up until 1970 the Irish celebrated March 17th as a religious Holiday and closed all pubs!
So what does this mean to those in the advertising and marketing world? Perception often becomes reality. Many of the common beliefs we hold are positions that have been shaped in our minds by folks whose job it is to position a product or company a certain way. Is that good? My fear is that as consumers or as buyers of media that we don't do the necessary work in order to determine what is the best or effective product. We take the easy road and do what is "safe" or requires little effort. Many say, "Let's run the media plan the same as last year. It seemed to work well". Good marketers spend time to really evaluate new options available to them or their clients and are open to new ideas. There are many good options out there, and if your in ag media, Fastline may be one of them for you. Maybe it would be worth it for you to change your perceptions and look at a fresh new option. We may be able to lead you to the pot of gold at the end of the rainbow!
2 comments:
Many times the adv/mktg person would like to try something new, but mgmt favors the status quo. This leaves the adv/mktg person in a quandry. Do I stick my neck out for what I believe in? What if it doesn't work? How do I prove it does/doesn't work? To me, this is the point where the position becomes more important than the purpose. Fear of failure overrides the ingenuity to excel. If your media outlet is not part of the status quo at this point, there is a good chance you never will be, except for a major shift in the mgmt or the market
Mike,
Good points. You are correct that many will use their fear of failure as a reason to stick to the status quo. Another challenge is understanding the "new" media. If it is different then what they are used to they will have a hard time knowing how to measure it, as well as, how to use it efectively for their marketing goals.
Thanks for the thoughts and for reading. MJC
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